Are Alternative Investments Right for You? With alternative investments, it’s critical to sort through the complexity. Share | Related Content From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Investing with Your Heart For some, the social impact of investing is just as important as the return, perhaps more important. 5 Smart Investing Strategies Getting what you want out of your money may require the right game plan.